Comments for Nikki Benner

Comment on Bret Michaels is Yummy by Kill The Dog From Duck Hunt

Kill The Dog From Duck Hunt — Mon, 23 Aug 2010 16:13:48 +0000

Open Question: Who is worse justin bieber or miley cyrus?

Comment on Bret Michaels is Yummy by quilting

quilting — Thu, 19 Aug 2010 05:34:24 +0000

Was able to really actually use my new sewing machine late Saturday night to make a custom clutch for my mom who is having rotator cuff surgery this Thursday. The clutch is user friendly for her and not nearly as heavy as the huge purse she had before!

Comment on Bret Michaels is Yummy by mesothelioma symptoms

mesothelioma symptoms — Mon, 16 Aug 2010 23:01:19 +0000

Well, I don’t know if that’s going to work for me, but definitely worked for you! Excellent post!

Comment on I am a marketing manager by nikkibenner

nikkibenner — Thu, 24 Jun 2010 00:55:06 +0000

Working hard, or hardly working??

Comment on I am a marketing manager by eDee

eDee — Wed, 23 Jun 2010 21:36:39 +0000

Working hard at your blog I see – Keep it up! Looks good.

Comment on Ghost writers for your social media content? by Hal Lublin

Hal Lublin — Tue, 09 Feb 2010 14:13:39 +0000

For something like this I say NO NO NO.

Why not share the information you’re getting at the conference?

While your company’s social media voice may not be the CEO, it does need to be someone who is invested in the company, believes in the service/product and has the networking/communication skills to effectively engage in the space.

Radio silence, IMO, leads people to stop coming back to check on your company. Most people don’t seek out the quiet person at a party – they’re attracted to the engaging, outgoing person.

Comment on From Elektrik Ink: Integrate Social Media and Traditional Marketng by Hal Lublin

Hal Lublin — Tue, 26 Jan 2010 17:21:19 +0000

Great post Nikki. In no way should social media “replace” anything; The operative idea, in my opinion, is to use what works. Just as every social media tool is not going to be as effective for each business, often companies will stick with strategies that just aren’t worth the investment because they don’t know of a better way. Social media and traditional marketing work best when they feed and improve one another. I think the big roadblock comes not in the integration of efforts, but the fundamental shift in thought required to stand apart in the social space. Companies that just blast out info on twitter or blog without inviting comments are missing out on the opportunity to really connect with and understand their market, the opportunity to humanize their company and the opportunity to create evangelist consumers who have a stake in their company’s success.

Comment on From Elektrik Ink: Integrate Social Media and Traditional Marketng by Rena Bernstein

Rena Bernstein — Thu, 21 Jan 2010 14:47:07 +0000

Nikki,

Thanks so much for reference. Your post is spot on and I totally agree that every place that a firm can connect with their customers, from advertising, customer service, packaging or even the way they answer their phones, MUST connect with each other. It’s amazing how many companies are diluting their own brand by offering inconsistent messaging.

By cross referencing your own promotional efforts, a marketer stands to increase the return from each channel.

Keep up the good work. -Rena

Comment on From FattLipp: "Holiday Card as Brand Burnisher" by fattlipp

fattlipp — Wed, 20 Jan 2010 12:23:40 +0000

Good thoughts and input, Nikki. Thanks for sharing!