Are your marketing efforts integrated?

Integrated /ˈɪntɪˌgreɪtɪd/ [in-ti-grey-tid](from –adjective
combining or coordinating separate elements so as to provide a harmonious, interrelated whole

Everything you say, do, write, or think about your company has the potential to promote your company. Every piece of mail, every email, every letter you send can reinforce your brand, your message, and your product or service. Don’t think about each marketing strategy, each email, each advertisement as one unique opportunity – think about these things as pieces in a puzzle that add up to a total picture. When you think about the whole picture, the opportunity exists for each piece of your strategic puzzle to support the other pieces, allowing you to get the most leverage out of your marketing and business development investments.

Make sure when you’re developing your marketing plan, you’re thinking about each aspect of your business, and how the tactics support your business plan.

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