I am a marketing manager

This is Nikki BennerI’m not the creative guy, but if you give me a good idea I can help make it better. I’m not the graphic designer, although I know how to manipulate a good template. I’m not the copy writer, yet I can write copy that gets the job done. So who am I, and why do you want me on your team?

I’m the guy that makes sure the job gets done. I break the job down into its component tasks, put them on the “to do” list, manage the timeline, and keep everyone on schedule. I understand the importance of day-to-day maintenance –filing, database management and segmenting, labeling, organizing, archiving. Because I keep records up-to-date, we don’t waste time reinventing the wheel, and the task gets done faster.

I’m like TiVo – I take in feedback and assimilate that into my work-product, providing individualized results that become more intuitive over time. I learn what you prefer, and translate your vision to the creative team. This reduces turnover time by reducing the number of edits and revisions. I’m like the mortar that holds the bricks together – sure, you can build a building without it, but I won’t guarantee how long it will stay up…

I help identify your target audiences. I develop a marketing plan that incorporates the media that will reach those targets. I assign a reasonable budget to that plan. We work together to create the appropriate marketing messages for each audience. I oversee the creative people that realize your message. I make sure we don’t overspend.

I’m Nikki Benner. I’m your marketing manager – I wear a lot of hats.

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Comments (2)

eDeeJune 23rd, 2010 at 5:36 pm

Working hard at your blog I see – Keep it up! Looks good.

nikkibennerJune 23rd, 2010 at 8:55 pm

Working hard, or hardly working??